STEP 1 - BEARD WASH
Apply a dollop to wet beard. Gently massage it in. Rinse well with warm water. Don’t stop until the suds have left your face. For best results, follow with our Restorative Leave-In Beard Conditioner and/or our Hydrate & Nourish Beard Conditioner.
Only wash your beard with sulfate-free shampoo or wash, since shampoos with sulfates are a follicle menace and leave your beard coarse, dry and frizzy. If your beard is already as coarse and dry as sandpaper, limit your washes to no more than once or twice per week. If you’re a fine or oily-haired gent, wash your beard no more than three times weekly, or else it will look very sad and straggly. Men of all hair types: feel free to condition your beards up to three times per week, in place of shampooing it often.
STEP 2 - BEARD CONDITIONER
Work a dollop sized amount into your beard post wash, paying special attention to the ends of your beard. Leave in for 2 - 5 minutes. Maybe check some emails and scroll through our Instagram. Then rinse. Follow with Scotch Porter Conditioning Beard Balm.
After rinsing the conditioner from your beard, partially dry it. Here’s how:
- Squeeze excess water from your beard.
- Use an old cotton t-shirt or microfiber cloth and squeeze firmly and gently (don’t rub!) to remove excess water. Or use lint-free paper towels to get the job done. Just remember to make them lint-free. A face full of white fuzz is not a good look, unless your beard is actually white. NEVER dry your beard with a towel. EVER. The rough surfaces of bath towels snag beard hair and cause unnecessary frizz. Why would you voluntarily do that to yourself?
STEP 3 - LEAVE-IN BEARD CONDITIONER
In place of washing your beard everyday with beard wash or shampoo, conditioner wash your beard every other day to keep your beard clean and moisturized. Also, for those with very dry, very coarse beards, apply our leave-in beard conditioner after you’ve applied our rinse out beard conditioner and before our beard balm for an extra dose of moisturization.
STEP 4 - CONDITIONING BEARD BALM
Massage a small amount into damp beard to keep it growing thick and soft, grasshopper. For best results, use after our Hydrate & Nourish Beard Conditioner and/or our Restorative Leave-In beard Conditioner + follow with our Smoothing Beard Serum.
For an even more moisturized beard, always apply beard balm to your beard when slightly damp. Also, when you’re in a rush to get out the door in the morning, try combining the Conditioning Beard Balm and Smoothing Beard Serum together in your palm and apply to your beard before brushing or combing.
STEP 5 - BEARD SERUM
Smooth one or two (for short beard) to two or three (for longer beard) pumps on damp beard after styling and after combing/brushing. For best results, use after our Hydrate & Nourish Beard Conditioner and/or Restorative Leave-In Beard Conditioner and Conditioning Beard Balm.
The key to a well moisturized, shiny and frizz-free beard all day every day is to lock in that moisture and smooth the hair cuticle down. While every point in the SP Grooming Process is vital, the serum is the real MVP since it keeps your beard in check throughout the day. Protection is a priority.