My wife loves the scent on me.
I was experimenting with different beard products and picked Scotch Porter beard balm at random. It worked great, wasn't thick or greasy like some of my previous choices, but the decisive moment was when my wife rested her head on my chest and said, "Let me smell your beard.. . . Umm. You smell good."
The first night I used the soap, she said, ". . . you smelling all good."
I am now a Scotch Porter man.