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Smoothing Beard Serum

Smoothing Beard Serum

Rated 4.9 out of 5 stars
880 Reviews

The Smoothing Beard Serum is a customer favorite because it works magic. This specially formulated serum mixes the finest Avocado and Jojoba Seed Oils, locking in moisture all day, leaving your beard smooth, shiny and frizz-free. A must-have for a soft, styled beard.

Regular price $19.99
Regular price Sale price $19.99

SCENT:  Masculine but floral blend of carnation, with subtle notes of sandalwood, powdery musk and spicy undertones.

Warm Spice & Powdery Musk Sandalwood & Tobacco Musk Fresh Greens & Amber Woods

NO: Sulfates, Silicones, Petrolatum, Parabens, Mineral Oil, Synthetic Colors, Phthalates, PEG’s, Animal Ingredients. Not tested on animals. Color Safe.

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Smooth one or two (for short beard) to two or three (for longer beard) pumps on damp beard after combing/brushing and styling. For best results, use after our Hydrate & Nourish Beard Conditioner and/or Restorative Leave-In Beard Conditioner and Conditioning Beard Balm.


The key to a well moisturized, shiny and frizz-free beard all day every day is to lock in that moisture and smooth the hair cuticle down. While every point in the SP Grooming Process is vital, the serum is the real MVP since it keeps your beard in check throughout the day. Protection is a priority.

Top Notes:Sandalwood and Carnation
Middle Notes:Warm Oakmoss, Spicy Notes and Powdery Musk
Base Notes:Vanilla, Cashmere Wood and Amber



    Jojoba is rich in vitamins and minerals that nourish hair, including vitamin C, B vitamins, vitamin E, copper, and zinc. Because it strengthens hair, it is also thought that jojoba oil can prevent hair loss and promote hair thickness.


    Avocado oil is extremely rich in oleic acid and monounsaturated fats, making it one of few oils that can actually penetrate the hair shaft and moisturize your hair, rather than sitting on top and coating your hair. These fats also strengthen the hair shaft and help prevent breakage.


Helianthus Annuus (Sunflower) Seed Oil, Canola Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Silica, Zea Mays (Corn) Starch, Fragrance (Parfum), Isohexadecane, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer, Tocopheryl Acetate

Rated 4.9 out of 5 stars
Based on 880 reviews
Total 5 star reviews: 814 Total 4 star reviews: 66 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
880 reviews
  • Stephen G.
    Verified Reviewer
    1 week ago
    Rated 5 out of 5 stars
    Smooth and Soft

    This product is great. It makes your beard feel smooth and very soft it also gives your beard a great sheen to it and a nice clean and pleasant smell. Only product i use. Highly recommend 👍🏼

  • Michael B.
    Verified Buyer
    1 week ago
    Rated 5 out of 5 stars
    Great Product!

    I love the Beard Serum! I have tried others but this always beat the rest. It makes it soft and shiny. Also helps promote growth. The scent is awesome!

  • Frederick F.
    Verified Reviewer
    1 week ago
    Rated 5 out of 5 stars
    Great productsa

    These products keep my bear shiny, soft and frizz-free! I highly recommend them

  • Antwan A.
    Verified Buyer
    6 months ago
    Rated 4 out of 5 stars
    Not Too Oily

    This beard serum is very good. It's not to oily as some other brand of beard products. It gives my beard a nice sheen.

  • Micheal M.
    Verified Buyer
    7 months ago
    Rated 4 out of 5 stars
    Great products

    Used this beard serum when I first started growing my beard. Helped fill in patches and helped it grow.

  • John G.
    Verified Buyer
    9 months ago
    Rated 5 out of 5 stars
    Great Product

    The beard serum is on point! I throw it on right before I step out for a night of fun! Keeps my beard looking shiny and manageable.

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