DIRECTIONS
Ever thought to yourself, “how can I make my beard soft?” Our beard cleanser helps to soften black men’s beards, so be sure to incorporate it into your grooming routine. Here’s how: Wet your beard and face with warm water. Apply a small amount of the beard wash to your palms and work into a lather. Massage the lather into your beard, making sure to reach the skin beneath. Rinse thoroughly with warm water, ensuring all the product is washed out. Don’t stop until the suds have left your face. For best results, follow up with our Restorative Leave-In Beard Conditioner and/or our Hydrate & Nourish Beard Conditioner.
PRO TIPS
Only wash your beard with sulfate-free shampoo or wash, since shampoos with sulfates are a follicle menace and leave your beard coarse, dry, and frizzy. If your beard is already as coarse and dry as sandpaper, limit your washes to no more than once or twice per week. If you're a fine or oily-haired gent, wash your beard no more than three times weekly, or else it will look very sad and straggly. Men of all hair types: feel free to condition your beards up to three times per week, in place of shampooing it often. We recommend pairing our beard wash and conditioner — it’s a powerhouse duo that will refresh and rehydrate your beard with each use.