OUR BEGINNINGS

Transformation is a powerful concept. It’s the feeling you get when the barber finishes a fresh cut, removes the cape, brushes you off and hands you the mirror to reveal the cleanest version of you. Like magic, your swagger soars to 100, and you’re ready to take on the world. 

That feeling is what inspired me to quit my cushy corporate job to follow my passion for making people feel their best. I started small, opening a barber shop in my neighborhood just as my mother had done when I was a kid. From my kitchen, I began experimenting with botanicals and other ingredients that have NOT been clinically shown to be toxic or carcinogenic, creating products to solve the problems our customers talked about.

Calvin Quallis, CEO

OUR MISSION

It’s with that same spirit we continue to build out MULTI-purpose, handmade better-for-you grooming products; solutions to the real issues men face daily. We develop products to enhance the everyday guy’s experience, because, well—we’re guys. We understand how painful ingrown hairs are. And how you want your skin to be moisturized without being greasy. Or how embarrassing it can be if your meat’s not as fresh as it should be—no bueno. 

We’re married to the idea that men should be able to take care of themselves and not have to break the bank. That we shouldn’t have to use products packed with harmful chemicals just to look and feel like a boss. 

Our Products

Our Beard Collection's key ingredients include Biotin Liposomes, Burdock Root & White Willow to condition and moisturize to promote a healthy, soft, thick-growing beard.

SCENT PROFILE: Masculine but floral blend of carnation, with subtle notes of sandalwood, powdery musk and spicy undertones.

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Our Hair Collection's key ingredients include Kale Protein, White Willow Bark and vitamin & botanical complexes that purify, balance and restore all textured hair types.

SCENT PROFILE: Cooling sophistication of natural herbaceous notes like Lavender and Bergamot coupled with Cardamom and soft Amber Woods.

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Our Face Collection features Pomegranate Enzymes, Turmeric Root and White Willow Bark to leave you with noticeably smoother, clearer, better looking skin in no time.

SCENT PROFILE: Natural West Coast citrus notes flow into a sultry spice infusion of Vetiver (Bourbon) on a rich blend of exotic wood-resins, like Palo Santo Wood and Alaskan Cedar.

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Our promise to you. To provide healthier, MULTI-purpose Beard, Hair and Face care products that are highly effective and easy to use. The rest as they say, is up to you. Stay fresh.