Transformation is a powerful concept. It’s the feeling you get when the barber finishes a fresh cut, removes the cape, brushes you off and hands you the mirror to reveal the cleanest version of you. Like magic, your swagger soars to 100, and you’re ready to take on the world. 

That feeling is what inspired me to quit my cushy corporate job to follow my passion for making people feel their best. I started small, opening a barber shop in my neighborhood just as my mother had done when I was a kid. From my kitchen, I began experimenting with botanicals and other ingredients that have NOT been clinically shown to be toxic or carcinogenic, creating products to solve the problems our customers talked about.

Calvin Quallis, CEO


It’s with that same spirit we continue to build out our fresh, handmade better-for-you grooming products; solutions to the real issues you face daily. We develop products to enhance the everyday guy’s experience, because, well—we’re guys. We understand how painful ingrown hairs are. And how you want your skin to be moisturized without being greasy. Or how embarrassing it can be if your meat’s not as fresh as it should be—no bueno. 

We’re married to the idea that men should be able to take care of themselves and not have to break the bank. That we shouldn’t have to use products packed with harmful chemicals just to look and feel like a boss. 

Our Products

Our Superior Beard Collection conditions and moisturizes to promote a soft, thick-growing beard. This collection includes everything you need to keep your beard moisturized & shiny.

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Our Charcoal & Licorice Facial Skin Care Collection promises to leave you with noticeably smoother, clearer, better looking skin in no time.

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Our Mineral Enriched Body Collection & Body Bar conditions and strengthens skin. It’s refreshing enough to provide a fast, clean rinse with no residue.

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Our Hair Care Collection’s vitamin and botanical complex purifies, balances and restores even the most sensitive and problematic hair types.

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Our promise to you. To provide healthier, good-for-you and your body products, that are highly effective and easy to use. The rest as they say, is up to you. Stay fresh.