Apply a dollop to wet beard. Gently massage it in. Rinse well with warm water. Don’t stop until the suds have left your face. For best results, follow with our Restorative Leave-In Beard Conditioner and/or our Hydrate & Nourish Beard Conditione
Only wash your beard with sulfate-free shampoo or wash, since shampoos with sulfates are a follicle menace and leave your beard coarse, dry and frizzy. If your beard is already as coarse and dry as sandpaper, limit your washes to no more than once or twice per week. If you’re a fine or oily-haired gent, wash your beard no more than three times weekly, or else it will look very sad and straggly. Men of all hair types: feel free to condition your beards up to three times per week, in place of shampooing it often.